Fit+Inch is changing the online clothes shopping experience | Fit+Inch

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      About Us

      Everything started with a soothing sight from Vesselena’s childhood: her grandmother watching a TV series on the fashion industry. Growing up she kept this impression etched in her mind and grew infatuated with the colors of fashion illustrations and the beauty inherent in fashion designs.

      By the age of 12, Vesselena decided she wants to become a fashion designer. However, her parents insisted on her studying Economics out of practical concerns. While she did that, Vesselena also didn't give up her dream so she applied to a Fashion Design School. Vessie studied in two universities simultaneously and what kept her going strong was her ongoing connection with the world of fashion.

      Her passion brought results soon. The young designer secured a scholarship at Kent State University in Ohio, USA, where she won the prestigious award for "Best Sophomore Design"; the first time such an award was given out. Vessie was also included in the list for most prospective and diligent students, prepared by the Dean of the College of Arts and Science.

      Returning to Bulgaria, Vesselena set on graduating from both universities. She not only managed to do that but also got admitted in an "Erasmus" exchange program in Spain. Naturally, its focus lied on fashion design. After the “Erasmus” program she got a milestone internship in the prestigious Ilja Visser Group based in Amsterdam. Upon going back to Bulgaria, the young designer started her own fashion studio "Attitude157" in 2015.

      About Fit+inch"

      Through her work for ATTITUDE157 as a designer and a person who makes the construction of our clothing, she realized that fashion industry has one major problem. 

      Clothing does not fit.

      Why? Some women think that they are the same size among all brands and garment fits. And when you ask them how did you decide which size you have to order? They most probably will answer “Well, for most of the brands I am size Small.”

      And when clothing does not fit: Customers lose money, time and for some of them, it results in lower self-esteem. And apparel suppliers lose customers, money and reputation. To solve the fit problem. We created Fit+inch”.

      We match customers with the best clothing option for them by using our apparel construction know-how implemented in an algorithm.

      Fit+inch" is a two-sided marketplace that brings together clients and apparel suppliers. The apparel suppliers upload on our platform their products with the actual clothing measurements which they have anyways. The clients enter their specific body measurements and shape when creating a profile, enter product preferences and start searching the best clothing option for them.  And by using our unique matching algorithm we find for them clothes that fit. Through our platform, customers find clothing that fits fast and finding the right fit will result in increasing self-esteem.