All the clothes you see here will fit you! | Fit+Inch

Clothing doesn't always fit!

Buying clothes online has turned the once pleasant shopping experience into a total imbroglio for the customers. Women are irked by the size charts inconsistency and some of them mistakenly think that they could fit in the same size dress, regardless of the material, the clothing fit, the sizing chart and all the other specifics different brands use depending on their market and target customers.

This is why we created “Fit+Inch”.

We aim to create a positive atmosphere, in which women will purchase clothes not according to an arbitrary size tag, but according to their own, beautiful and unique body size and shape.

How does it work?

Step 1

Take your bust, waist and hips circumference measurements and click on the button bellow to fill out our style quiz!

Step 2

Browse the collection of dresses curated to your body measurements and shape. Find the perfect dress for you!

Step 3

Удовлетвореност и сигурност от вашата покупка. Пазаруването на дрехи, които със сигурност ви стават, намалява нуждата от връщания, което ви пести време и пари.

Negative consequences

The negative effects that size inconsistencies have on both the consumer and supplier, as well as our environment, are enormous. Fashion brands get over 10% of the sales returned, and the expected costs from these returns amount to US$286 billion for this year.

Customers lose money and time in these returns, as well as faith in their favorite brands. Frequent difficulties in finding the right fit can lead to lower self-esteem and a poor self-image, which can be detrimental in today's lifestyle.

Fashion brands, on the other hand, lose money, customers, and their reputation.

Transportation of goods due to returns takes a huge toll on our environment as well, leading to unnecessary pollution and waste.

Through Fit+Inch, we aim to eliminate these problems for both sides.


We help customers find clothing that fits – quick, easy and at your fingertips so you can create your new brilliant look.

We help fashion brands better address the needs of the consumer and reduce returns due to sizing issues.

We also ensure that our planet sees less waste and more love from its inhabitants

You + Us = Perfect Combination

Know anyone out there who’s ever enjoyed going to the post office to return ill-fitting clothing?

Our platform is for all the busy women out there who don’t have time for fussy returns and frustrating shopping experiences. They just want to look and feel good in their clothes.

We want you to enjoy shopping with a more intuitive experience that helps you find the right fit for your body.

Kick off your shoes, find a cozy spot and get ready for all of the amazing clothing options we have curated just for you!

We are your ultimate survival kit; your secret weapon to a dazzling wardrobe that brings you confidence and genuine joy.


Designers and brands on the platform

Vintage Summer
Room 11
Prototype 23

With the fashion brands and designers who joined our mission, we create a truly unique and innovative community of empowered women, and a platform that will help all of us when shopping for clothes – in a more eco-friendly and personal way!


I had a special date night with my boyfriend last Friday. However, I am both a university student and a part-time worker. I simply did't have the time to visit a physical store or go through ordering online and dealing with the fit issues and uncertainty that comes with that. I went to, enter my body measurements, and I chose the perfect dress. I got so many compliments about this dress. My boyfriend loved it.


No need for pacing around with an armful of clothes. No waiting for sweaty changing rooms. No need for lengthy session of pounding the pavement and schlepping clothing in and out of fitting rooms. I love! Clothing that fits at your fingertips.


Between working, errands and child rearing, who has time to find the perfect fit?? Who has time to deal with ill-fitting clothing and returns. I found It helps me find dresses that will fit me perfectly without losing a whole day at the shopping malls or at the post office waiting on a queue to return the next dress that looked amazing online...but in reality, not so much – because it didn’t fit me!


Imagine ...

Imagine a world where size didn’t matter anymore! Where a few simple measurements were all you needed to achieve wardrobing bliss. Where that dreaded little room full of mirrors and bad lighting was no longer the gateway to finding the perfect fit. Fit-Inch eliminates sizing and focuses on finding you the perfect fit through a few simple measurements.